PARTNERSHIPS

Storytelling affords us the unique opportunity to nourish others with our collective exchanges. Through each experience, we become braver, wiser, and stronger.

SOCIAL MEDIA COLLABS

For close to a decade, I’ve had the privilege of partnering with brands to create fun, informative and entertaining content. Below, you’ll see a range of videos in the athletic space, lifestyle, medical and academic categories.

PRINCE: THE IMMERSIVE EXPERIENCE | 2022

PRINCE: THE IMMERSIVE EXPERIENCE | 2022

While in Chicago for the Chicago Marathon, I went to Prince: The Immersive Experience. As an avid and hardcore Prince fan, there was no way of passing this up. I tagged the foundation as I shared my thoughts with my audience. The organization loved the footage and offered me an opportunity to partner with them. This was a wonderful experience.

TEAM MILK 26.2 | 2022

The #TeamMilk campaign was a refreshing campaign that afforded me the opportunity to amplify an amazing partnership with TeamMilk and Girls on the Run to support women runners and future generations of girls.

TEAM MILK 26.2, NYC MARATHON | 2022

HOKA | 2024

HAPPY TO SHARE CAMPAIGN X RUNNING FAT CHEF | RECIPE

HOKA is one of my favorite and longest partnerships. Through working with them over the years, it’s afforded me the opportunity to share different forms of storytelling. In this video, I was able to share parts of my culinary experience with the community.

TAMPAX | 2021

I had an amazing experience partnering with Tampax. As a chronically ill athlete, I shared a snippet of some of my fears about swimming, hiking, and running while on my period. Through this experience, I was able to share the perks of using a Tampon while incorporating a bit of my humor.

TAMPAX PEARL | 2021

HOKA | 2023

Although HOKA is known for its maximalist style shoes, they recently branch out into the athleisure industry. In this collaboration, I aided in promoting their launch by showcasing some of my favorite looks.

HAPPY TO SHARE CAMPAIGN | OCTOBER 2023

OLLY WELLNESS | 2023

OLLY WELLNESS | WINTER 2023

I worked with OLLY on a three-part video series sharing OLLY products that worked best for me as an athlete, mother and multi-hyphenate entrepreneur. In this video, I showcased a part of the many hats that I juggle in my life.

REI | 2022

REI | WINTER 2022

In this partnership, I provided tips to everyday people seeking guidance on getting started, as well as recreational athletes to motivate them to move throughout the year.

BACK ON MY FEET | 2020

The COVID19 pandemic forced many of us to stay home and challenge us to think and perform at a different level. To keep people moving and motivated, I collaborated with Back on My Feet to help new and returning runners reach their fitness goals.

BACK ON MY FEET | SPRING 2020

GSK | 2023

The first time I became an advocate for anyone was through my little sister, Latisha, after she was diagnosed with lupus. As one of her caregivers, I understand the importance of educating myself about her diagnosis. GSK extended a unique opportunity for me to share this experience with the community to encourage lupus warriors to continue treatment and urge other caregivers to learn more about lupus.

IT WILL CAMPAGIN | 2023

HOKA X IRONMAN

Prior to the COVID-19 pandemic, I partnered with HOKA and the IRONMAN Foundation to share my journey of transitioning from a fearful swimmer to pursuing my goals to become an IRONMAN triathlete. Check out the two-part series.

“My name is Latoya Shauntay Snell, and I’m looking to go into the world of triathlons. My biggest hurdle is that I don't know how to swim. Swimming scares the hell out of me.” Follow Latoya’s journey as she works with coach Morgon Latimore, and IRONMAN Roderick Sewell to overcome her very real fear of swimming in this personal and vulnerable two-part story.

“As a mother I don’t want to bring that to my son. I don’t want him to inherit that personal fear.” Latoya reveals the anxieties behind her visceral fear of swimming as she heads towards the water in Part 2 of her Humans of HOKA journey. Take the plunge with Latoya as she attempts to clear this very real hurdle to her triathlon future.

COMMERCIAL PRINT

  • GYMSHARK | UNITED WE SWEAT CAMPAIGN

  • ELOQUII | MODEL THAT CAMPAIGN

  • ELOQUII | MODEL THAT CAMPAIGN

  • SUMMERSALT | EVERYBODY IS A SUMMER BODY CAMPAIGN

  • FLEET FEET PRIDE CAMPAIGN

  • HOKA | GLOBAL ATHLETE AMBASSADOR 2019

  • REI | FORCES OF NATURE CAMPAIGN

  • I have worked with Latoya both in my current role at Strava and previous role at Meta and have nothing but the most amazing things to say about her. Latoya is so kind, creative, and strategic in thinking about ways to push the sports/fitness industries forward in equitable ways. When it comes to developing content, Latoya speaks with such a unique and authentic voice -- you can tell she puts her heart into everything that she does. I couldn't recommend working with her enough.

    JAMIE KOFFMAN, FORMER STRATEGIC PARTNER MANAGER | META
    PARTNER MANAGER, ATHLETE & GROUPS | STRAVA

  • I first met Latoya when she signed with us as an athlete ambassador at HOKA, and my only regret is that I didn't get to know her sooner. She lives authentically and transparently, and has a disarming way of speaking about anything to anyone – one of my first memories of her was when she struck up a conversation about wine with a sommelier in France. And she seems to thrive most when she's doing something she's never done before: I witnessed her at her most gregarious and passionate in Chamonix, France during the UTMB races, as well as when she's taking on some of the world's most challenging marathons and ultras like the Javelina Jundred. Her spirit is gosh darn near unbreakable – though I've always also admired that she doesn't hide when things are hard. Latoya is a great person and friend, and she's always been a remarkable ambassador for HOKA and others. 13/10 would recommend and/or work together again anytime.

    ALEX KURT, FORMER ASSOCIATE MANAGER, GLOBAL BRAND COMMUNICATIONS, PR | HOKA

ATHLETIC COLLABS

I love when I have the opportunity to empower others in their current bodies with bold messaging and amazing athletic gear. Here’s a couple of examples of when clothing met advocacy work through on a visual platform.

PAST AND PRESENT PARTNERSHIPS